The Middle East’s two Formula one venues, Abu Dhabi and Bahrain, have joined forces in order to identify and harness administrative, sporting and business synergies.

At a meeting held yesterday at the Yas Marina Circuit, BIC Chairman Zayed R. Alzayani and Chairman of Abu Dhabi Motorsports Management, Khaldoon Al Mubarak agreed to work together so that both venues will be able to explore shared marketing, promotional and sporting administration initiatives.

These initiatives will focus on generating increased business and tourism opportunities to produce significant benefits for the region with both circuits building sporting awareness to create a greater fan base for Formula One and motorsport in general.

“The Bahrain International Circuit has transformed international understanding of what our region might contribute to motorsport on a global level. It stands as a testament to the foresight of His Highness the Crown Prince Shaikh Salman bin Hamad,” said Khaldoon Al Mubarak. “Formula One is a global product that is enjoyed by hundreds of millions of spectators and enthusiasts and we are delighted to be able to contribute to, and help build upon, the incredible momentum that the Bahrain International Circuit has established for motor sport.”

“We see many advantages in creating joint promotional activities around our two circuits and the Grands Prix that they host” added Zayed R. Alzayani. “With Bahrain at the beginning of the year and Abu Dhabi staging the season finale there are many projects on which we can work to attract more spectators, corporate clients and sponsors to the region’s two races. Additionally, as we grow the interest of the sport, there are many advantages of working together which will allow us to sustainably expand and strengthen motorsport in the region by attracting international championships to the region for double-header events that harness the excellence of both circuits.”